![]() ![]() ![]() The book was five years in the research and writing (first published in 2019, the world seems even more ready for it now than then). He tells interviewer Shane Parrish that he “really wrote this book for myself I found myself using technology too much,” and he took his time. But this is not a “ prodigal tech bro” sharing his remorse. ![]() Now, you should know that Eyal – the author of Hooked: How to Build Habit-Forming Products, the 2013 book that one reviewer said “everyone in Silicon Valley talking about” (in a notably different public opinion climate) – knows a thing or two about the concerns that have since spawned a gazillion headlines, a scary (and/or delightfully bias confirming) documentary, and a whole “digital wellbeing” movement. ![]() It’s what “draws us toward what we want in life.” So distraction, as we know, “means the ‘drawing away of the mind.’” It’s traction, which “comes from the Latin trahere, meaning ‘to draw or pull’,” Eyal writes. For example, co-author Nir Eyal says, “Teach traction.” The opposite of distraction isn’t focus, as we typically think. But there’s some real “digital parenting” wisdom in it, so here we are, blog post done. I was almost too distracted over the past couple of days to write this review of Indistractable. ![]()
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